RDC in China

I just came back from a couple of weeks in China. Fascinating country. Besides the usual customer visits, we also held three Regional Development Conferences (RDCs) in Shenzhen, Shanghai and Beijing.

The RDCs were a huge success with on average more than 400 attendees
per day. And they were all very interested in hearing about Wind
River’s latest offerings and future plans.

How do I know they all were interested? Well, my leading indicator was that all seats were taken from the front working towards the back. Somewhat different from your typical American or European conference, where the back seats seem to be the hottest commodity. (BTW, I am of course not indicating that our American and European friends are not interested… Perhaps they have better eye sight).

Continue Reading ››