Embedded Virtualization Opens New Possibilities
One of the things that stands out in many customer visits that I do is that embedded virtualization often enables possibilities that the customer never thought possible. This of course is a good thing, it may enable them to put a new product to market that the customer had never thought of. In a few cases I have seen customers use virtualization to shift their business models from shipping custom hardware to shipping software only using COTS boards. Virtualization in this case is used to provide the customization that they formerly needed hardware for.
I went on a customer call earlier this year to a customer that was looking to go to multi-core. The customer was building a networking product and was using VxWorks on a single core Intel processor and wanted the additional processing power that a dual or quad-core could provide. They wanted to go to multi-core and came to Wind River to see what their options were.