Auto OEMs: Don’t Just Own the Software. Take Control of It.

Manage the Entire Software Lifecycle to Cut Costs, Improve User Experience, and Stay Competitive Despite Accelerating Change

It’s time to take a broader perspective about managing software in the age of the connected car. We encourage you to learn more about our comprehensive approach to software lifecycle management, from ideation to deployment, throughout the vehicle’s life—and about the full spectrum of Wind River Helix Chassis solutions. We provide software products, frameworks, tools, and services to facilitate the automotive industry’s profitable transition to the architectures of the future. Let us show you how to generate new economic advantages through the ACRU model.


  • Owning vs. managing software: What’s the difference?
  • OTA: Key element of effective software lifecycle management
  • The ACRU model: A software strategy for continuous evolution