Listen to Melissa Grady Dias of Cadillac
The Impact of Innovation
Cadillac is an old and unique U.S. brand, with a history of both quality and innovation. It produced the first electric starter, the first airbags, and the first actual hands-free driving. Cadillac CMO Melissa Grady Dias discusses how innovation has driven internal rewards within the company, pushing from design to engineering, as well as the vision of electric vehicles at Cadillac.