Ixfin Magneti Marelli Drives Away with Wind River Cool Customer Design Award for Telematics System Design

Alameda, Calif.--November 17, 2003--Wind River Systems, Inc. (Nasdaq:WIND), the worldwide market leader in embedded software and services, today awarded Ixfin Magneti Marelli Sistemi Elettronici a "Cool Customer Design" award for its Telematics and Infotainment System, the most comprehensive integrated navigation, communication and entertainment system for the automotive industry. Ixfin Magneti Marelli Sistemi Elettronici used Wind River car infotainment technology to speed the product development life-cycle. Currently, numerous car manufacturers installed the Telematics and Infotainment System, including the Alfa 147, Fiat Stilo, Fiat Ducato, Fiat Doblo, Fiat Ulysse, Lancia Phedra, Peugeot 307, Peugeot 807, Citroen C3, Citroen C5, Citroen C8, the Maserati Spyder and Maserati Coupe.

The Telematics and Infotainment System, the latest in a line of innovations from Ixfin Magneti Marelli Sistemi Elettronici, integrates a satellite navigator, a dual-band GSM telephone, voice commands, text-to-speech, a radio and CD player supporting MP3. Telematics services include emergency and breakdown calls as well as the possibility to connect to an external contact center to allow users to access a wide range of real-time travel information services from the driver's seat.

"With development windows in the automotive industry shrinking, using commercial off-the-shelf software from Wind River has been critical to meeting our target market window for the Telematics and Infotainment System," said Antonino Damiano, telematics design manager, Ixfin Magneti Marelli Sistemi Elettronici. "Wind River provided Ixfin Magneti Marelli Sistemi Elettronici with a complete pre-integrated development environment critical to the design success of a very feature-rich application and has also has been an excellent partner to us throughout the entire design cycle."

By standardizing on Wind River technology, Ixfin Magneti Marelli Sistemi Elettronici was able to meet its primary design goals of supporting a range of processor architectures, hardware flexibility, and a real-time operating system (RTOS) with the ability to handle numerous tasks simultaneously without compromising the feature set.

"Cost control and time to market are two of the most difficult challenges facing automotive OEMs," said Federico De Sario, southwest regional director for Wind River. "Ixfin Magneti Marelli Sistemi Elettronici needed to integrate multiple communication links and enabling technologies and at the same time, deliver a prototype in less than nine months. By taking advantage of Wind River technology, Ixfin Magneti Marelli Sistemi Elettronici was able to focus its efforts on building value added features, rather than integrating technologies."

Ixfin Magneti Marelli Sistemi Elettronici, a global leader in the design and production of high-tech components and systems for the automotive industry, has worked with Wind River for more than four years on different iterations of its car-infotainment systems. Through a multi-level partnership with Wind River, Ixfin Magneti Marelli Sistemi Elettronici has been able to reduce its development costs without sacrificing innovation.

Ixfin Magneti Marelli Sistemi Elettronici used the integrated connectivity and real-time operating power of Wind River's leading VxWorks RTOS and Tornado integrated development environment (IDE) to build the first telematics and car infotainment system capable of seamlessly integrating a broad range of applications into one compact device.

Wind River also announced in April 2003 the availability of WIND RIVER PLATFORM for Car Infotainment (PLATFORM CI), an integrated embedded platform that serves as the software foundation for developing car infotainment and telematic devices. Using PLATFORM CI, OEMs can standardize on a single-market platform across product lines, reducing their engineering costs and speeding development cycles.

To learn more about WIND RIVER PLATFORM for Car Infotainment, please go to

About Wind River
Wind River is the worldwide leader in embedded software and services. It provides market-specific embedded platforms that integrate real-time operating systems, development tools and technologies. Wind River's products and professional services are used in multiple markets including aerospace and defense, automotive, digital consumer, industrial, and network infrastructure. Wind River provides high-integrity technology and expertise that enables its customers to create superior products more efficiently. Companies from around the world turn to Wind River to create the most reliable products and to accelerate their time to market.

Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at or call Wind River at 1-800-872-4977.

Wind River Systems and the Wind River Systems logo are trademarks of Wind River Systems, Inc., and VxWorks is a registered trademark of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.

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Jessica Miller
Global Corporate Communications