Global Technology Leaders Launch GENIVI Alliance to Develop an Open Source In-Vehicle Infotainment Platform

San Ramon, Calif., Mar. 2, 2009 — Leading automobile manufacturers and suppliers announced
today the formation of the GENIVI Alliance, a non-profit organization committed to driving the
development and broad adoption of an open source In-Vehicle Infotainment (IVI) reference
platform. The new alliance will unite industry-leading automotive, consumer electronics,
communications and application development companies investing in the IVI market and driving
innovation. The effort will result in both reducing time-to-market and total cost of ownership.

GENIVI Alliance founding members BMW Group, Delphi, General Motors Corp., Intel,
Magneti Marelli, PSA Peugeot Citroën, Visteon Corp., and Wind River are collaborating to
create a shared GENIVI platform - a common software architecture that is scalable across
product lines and generations. The GENIVI platform will accelerate the pace at which
automakers can deliver new solutions, bringing them closer to the lifecycle of consumer devices,
and accelerating new business models, such as connected services.

"GENIVI will challenge the traditional approach of proprietary solutions and spawn a
level of creativity not yet seen in this segment," said Graham Smethurst, GENIVI spokesperson
and BMW Group General Manager, Infotainment and Communication Systems. "Collaborating
on a common reference platform in non-differentiating areas of the architecture will allow
GENIVI members to focus on the development and integration of innovative customer

Read the full GENIVI press release »

Read more about Wind River's role in GENIVI »

Contact Information
Jessica Miller
Global Corporate Communications