NEWS

WHAT:
John Bruggeman, chief marketing officer at Wind River Systems, Inc., the global leader in Device Software Optimization (DSO), will speak at the Consumer Telematics Seminar on January 5, 2005 in Las Vegas, Nevada. In his presentation, Bruggeman will discuss the emerging shift in the telematics industry and the crucial role device software plays in the delivery of next generation consumer telematics devices.

Attendees will learn how the changes in the consumer electronics industry will define telematics, and how engineers can take advantage of the shifting market by implementing a DSO strategy. Attendees will also learn how to evaluate the right solution and where to invest valuable time and energy.

WHY:
The Consumer Electronics industry is playing a major role in how telematics evolves. As connectivity, wireless, security and remote management are quickly becoming standard features on consumer devices, and are rapidly converging on telematics, the need to optimize device software is critical. With Wind River, organizations can develop and run device software better, faster, at a lower cost and more reliably.

WHERE:
The Critical Role of Device Software Optimization in the Emerging Consumer Telematics Industry
January 5, 2005
4:45 p.m. PT
Rio All-Suite Hotel & Casino
Las Vegas, Nevada

For further information or to schedule a meeting with Wind River, please contact Wind River public relations at windriverpr@windriver.com.

About Wind River
Wind River is the global leader in device software optimization (DSO). Wind River enables companies to develop and run device software faster, better, at a lower cost and more reliably. Wind River Platforms are pre-integrated, fully standardized enterprise-wide development solutions. They reduce effort, cost and risk, and optimize quality and reliability at all phases of the device software development process from concept to deployed product.

Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at http://www.windriver.com or call Wind River at 1-800-872-4977.

Contact Information
Jessica Miller
Global Corporate Communications