Amsterdam, International Broadcasters Convention,Netherlands, September 14, 2001 - Wind River Systems, Inc. (Nasdaq:WIND), a leading provider of software and services for connected smart devices, announced the demonstration of its Digital Media Framework™ (DMF) API (Application Programming Interface) at the International Broadcasters Convention (IBC) in Amsterdam, September 14th - 18th . The DMF development environment and methodology for consumer electronics manufacturers was introduced earlier this year. Today's introduction of a comprehensive Digital TV API supports those DMF features that are common and portable across multiple hardware platforms, making it easy to use DMF in a variety of environments.
The DMF API was built using an object or module oriented approach and has already been ported to IBM's STB03XXX Demonstration Platform and TeraLogic's Cougar DTV Development System. It is being used to demonstrate a basic digital video recorder (DVR) application. Designed for extensibility and portability, the API isolates operating system and driver level dependencies making it simple to add and support other hardware and middleware platform-specific features.
"Wind River's Digital Media Framework is well ahead of other such DTV initiatives," stated Kamran Sokhanvari, vice president of global operations and services business unit for Wind River. "With the availability of DMF on key platforms and the design methodology behind its architecture, DMF sets a new portability benchmark in the implementation of sophisticated DTV receiver solutions."
Insight into DTV specific tasks and events, which go well beyond those available with standard board support packages, is available to Wind River Services engineers through DMF's instrumentation to Wind River's Tornado® integrated development environment. The comprehensive architecture and instrumentation is estimated to provide a 10-25% time to market advantage.
DMF Benefits CEMs, Silicon Vendors, and Middleware Providers Alike
Consumer electronic manufacturers (CEMs) are confronted with the daunting task of developing multiple platforms that use different middleware and incorporate several chip sets. Coupled with the fact that these manufacturers spend an inordinate amount of time recreating basic functionality, a continual strain is placed on limited resources leaving little time to focus on market differentiation. DMF offers a migration path that provides immunity from these factors and allows CEMs to capitalize investments across multiple platforms. This ability becomes increasingly important as set-top boxes begin to include home gateway functionality.
The use of a scaleable, extensible, and standardized architecture like DMF results in shortened integration times, lower porting costs, and faster time-to-market for DTV solutions. Silicon vendors benefit by having a system layer that isolates device drivers, provides complex event management, enables functional demonstrations, and supplies interface consistency across device families. Support for proprietary and industry standard middleware such as Digital Video Broadcast's Multimedia Home Platform (DVB-MHP), CableLabs' OpenCable Application Platform (OCAP), and ATSC's Digital TV Applications Software Environment (DASE) means eliminating much of the need for repeated integration and optimization efforts.
"Adopting Digital Media Framework is the first step in standardizing on a generic DTV API. It will unify a market that has been characterized by fragmented development and escalating design costs," continued Sokhanvari. "Our API enables the propagation of advanced interactive TV by facilitating the use of interchangeable components and offering the shortest time to market."
For more information please visit the Wind River booth at the International Broadcasters Convention, Amsterdam, located at Hall 4, Stand 347. Programs are available to incorporate DMF into consumer electronic manufacturers and silicon vendor developments.
About Wind River
Wind River is a worldwide leader in embedded software and services for creating connected smart devices. Wind River provides software development tools, real-time operating systems, and advanced connectivity for use in products throughout the Internet, telecommunications and data communications, digital imaging, digital consumer electronics, networking, medical, computer peripherals, automotive, industrial automation and control, and aerospace/defense markets. Wind River is How Smart Things Think™. Founded in 1983, Wind River is headquartered in Alameda, California, with operations in sixteen countries worldwide.
Wind River Systems, the Wind River Systems logo, Digital Media Framework, and HOW SMART THINGS THINK are registered trademarks or trademarks of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.
Director, Global Communications