Wind River Demonstrates Commitment to its Customers with New Web Site and Easy-to-Use Online Store
Web Site Emphasizes Vertical Market Focus - Aerospace and Defense, Automotive, Digital Consumer, Industrial and Network Infrastructure
ALAMEDA, Calif. Sept. 23, 2002 - Wind River Systems, Inc. (Nasdaq: WIND), a leading provider of software and services for creating connected devices, today announced its new Web site, complete with enhanced customer content and an online store. Wind River's new Web site focuses on its vertical markets - aerospace and defense, automotive, digital consumer, industrial and network infrastructure - making it easier for customers to find the information they need. The online store provides a critical new channel that gives customers instant access to Wind River products anytime and anyplace.
"While our Web site receives more online traffic than many embedded systems news sites, Wind River wanted to further illustrate its commitment to customers through the addition of an e-commerce channel and overall site simplification," said Tom St. Dennis, president and chief executive officer of Wind River. "After an extensive survey with customers, partners, industry analysts and investors, we found that a Web site focused on vertical markets and our customers would give them the information they need quickly and efficiently. Both the redesigned Web site and online store are two big steps that make it easier to do business with Wind River, and the first of many more to come."
A pioneer in embedded systems, Wind River is again showing its leadership with its unique, easy-to-use online store. The online store's 24/7 availability allows customers to easily conduct business with Wind River. Wind River's online store speeds the purchasing process by providing the information customers and partners need, as well as prompt, accurate answers to online inquiries. The sales cycle that once took days can now be reduced to minutes by providing customers with free downloadable demos, white papers and product information. It also allows them to compare and contrast prices, receive accurate quotes and buy products. For return customers, the process is even smoother, as the customer profile retains all pertinent customer information.
To date, Wind River customer response has been overwhelmingly positive. During the one-month beta period before the official public debut, more than 6,000 people visited the online store, an average of 230 each workday, with many choosing to purchase Wind River products online.
All products purchased online receive one year of support and maintenance. Wind River will continue to add additional products and services to the online store.
The new Web site is designed to serve multiple audiences: the senior level decision maker as well as the engineering community. As software plays an increasingly important role for original equipment manufacturers (OEMs) and the software decision making process is being transferred from an engineering-focused project level to a CxO-driven enterprise level, it is critical that the Web site delivers relevant content for all types of Wind River customers and partners. Additionally, the easy-to-navigate design allows visitors to quickly access relevant content specific to their needs.
Wind River Systems, the Wind River Systems logo, and How Smart Things Think are trademarks of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.
Director, Global Communications