Consumer electronics are constantly evolving. The life cycle of the average consumer device is only about three to six months, whereas automotive in-vehicle infotainment (IVI) devices require about two years to develop due to stringent safety concerns and complex functional use cases. Delivering products that meet customer expectations with automotive reliability and complexity is not an easy task.
Shorter innovation cycles and increased competition mean product R&D needs to accelerate. But automotive suppliers also need to consider the longevity of automotive electronics. New infotainment systems must have long-term support and be future-poof or upgradable so they can keep up with customer expectations.
Under such pressure, more and more companies are turning to open source, standards-based innovations such as GENIVI for solutions. Wind River® solutions offer the power and flexibility of open source without the risk.